Industry
Crypto
Client
Velar
A crypto project on L2 that facilitates asset exchange, trading, and launching.
About
Velar enables seamless exchange, trading, and launching of assets on leading L2 solutions, providing liquidity and flexibility.
About
Velar enables seamless exchange, trading, and launching of assets on leading L2 solutions, providing liquidity and flexibility.
Challenge
The crypto project required branding that would reflect their technological edge and reliability, while also conveying the unique features of the blockchain system.
Challenge
The crypto project required branding that would reflect their technological edge and reliability, while also conveying the unique features of the blockchain system.
Solution
Solution
We created a logo that embodies the core processes of blockchain — block structure, exchange, and trading — highlighting the project’s technological approach. Additionally, we prepared a 26-page presentation covering audience analysis, mission, and strategy, as well as developed branded covers and business cards.
We created a logo that embodies the core processes of blockchain — block structure, exchange, and trading — highlighting the project’s technological approach. Additionally, we prepared a 26-page presentation covering audience analysis, mission, and strategy, as well as developed branded covers and business cards.
Result
Result
The new logo and visual identity reinforced the perception of the company as an innovative and reliable player in the DeFi space The updated branding ensures consistency across all platforms, strengthening trust and recognition among users and investors. With the branding presentation, Velar was able to clearly communicate their mission, values, and advantages, contributing to the effective promotion of the project in the market.
The new logo and visual identity reinforced the perception of the company as an innovative and reliable player in the DeFi space The updated branding ensures consistency across all platforms, strengthening trust and recognition among users and investors. With the branding presentation, Velar was able to clearly communicate their mission, values, and advantages, contributing to the effective promotion of the project in the market.
